Our local color expert was explaining to me why televisions always have the brightness so cranked up (and why 9700?)... If you are a videophile at all, the first thing you do with a monitor, tv, or other display technology is adjust the brightness and color to the correct levels. Televisions in stores are always insanely over driven.

It turns out that in the '50s (or somewhere around there) the cheap flourescent bulbs used in japan were creating a yellow effect on the televisions. So the TV manufacturers over there started running at 9700 to compensate for the cheap bulbs, and the rest of the world just ended up getting it.

Question of the day: What would you give to have a correctly calibrated monitor, printer, and digital camera?